All about Them: Grow Your Business by Focusing on Others by Bruce Turkel,Bob Burg

By Bruce Turkel,Bob Burg

The top businesses and so much profitable salespeople stay by means of a three-word mantra—"all approximately them"—because after they relentlessly concentration their model on their shoppers rather than themselves, their companies flourish. All approximately Them exhibits readers how you can use this straightforward yet super robust influencing process. Bruce Turkel, who has suggested a few of the world's maximum businesses, together with American convey and Bacardi, lays the foundation by way of referring to his own trip of discovery to the "All approximately Them" precept. He is going directly to discover our technology-driven, hyper- hooked up tradition; the facility of storytelling (and story-selling); model authenticity and transparency; and more.

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