Campaign Craft: The Strategies, Tactics, and Art of by Michael John Burton,Daniel M. Shea

By Michael John Burton,Daniel M. Shea

A full of life, finished exploration of recent political crusade administration within the web age, in line with real-world practices and result of the 2006 and 2008 campaigns.

• a whole chronology information the evolution of contemporary crusade management

• Illustrations through the textual content aid convey subject matters to life

• transparent inspiration maps make clear quite a few focusing on techniques

• A bibliography of assets additional the reader's examine of political campaigning

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