Encyclopedia of Political Communication by Lynda Lee Kaid,Christina Holtz-Bacha

By Lynda Lee Kaid,Christina Holtz-Bacha

The Encyclopedia of Political conversation discusses the main theoretical ways to the sector, together with direct and restricted results theories, agenda-setting theories, sociological theories, framing and priming theories, and different prior and current conceptualizations. With approximately six hundred entries, this source will pay massive cognizance to special political messages resembling political speeches, televised political ads, political posters and print advertisements, televised political debates, and websites. The audiences for political communications also are critical, necessitating focus on citizen reactions to political messages, how most people and citizens in democratic structures reply to political messages, and the consequences of every kind of media and message types.

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