Islamic Marketing: Understanding the Socio-Economic, by Čedomir Nestorović

By Čedomir Nestorović

This ebook analyzes the present Islamic advertising and marketing setting. because the Muslim international is very different by way of financial improvement, customs and traditions and political and criminal structures, it can be crucial for corporations and retailers to research the surroundings sooner than trying to handle those markets. the writer emphasizes that it really is ineffectual to complicated the distribution and promoting suggestions if the marketplace doesn't exist when it comes to buying strength or demographics, if power shoppers don't believe that services resolution their wishes and calls for or if there are political and felony limitations to businesses desirous to input those markets. The booklet deals precise insights into the commercial, socio-cultural, and politico-legal surroundings within the Muslim international, that are crucial for agents to appreciate and shape the rules of potent advertising and marketing strategies.

Show description

Read or Download Islamic Marketing: Understanding the Socio-Economic, Cultural, and Politico-Legal Environment (Management for Professionals) PDF

Best islam books

Himmelsreise: Mein Streit mit den Wächtern des Islam (German Edition)

Den Glauben aus dem procedure der Angst befreienNecla Kelek wendet sich gegen die Verharmlosung des Islam und weist nach, dass er – trotz regionaler Unterschiede – immer Lebenskonzept, Ideologie und Politik zugleich ist. Ihr Credo: Wir müssen den Glauben von seinem patriarchalischen Missbrauch befreien und ihn spirituell rehabilitieren.

Being a Muslim: Inner peace via submission

The be aware Muslim is often used like a model identify: One is both Muslim or no longer. during this e-book, Celik expounds at the literal that means of being a muslim, that's the verbal noun submitter. She explains that we're a submitter (muslim) if and after we put up our brain, middle, and activities to God’s Will. From this angle, this booklet appeals not just to those that profess a Muslim identification, yet to all who try to discover solutions to their existential questions and undergo their author.

Muslims and New Media in West Africa: Pathways to God

Even if Islam isn't really new to West Africa, new styles of family economies, the promise of political liberalization, and the proliferation of latest media have resulted in elevated scrutiny of Islam within the public sphere. Dorothea E. Schulz indicates how new media have created spiritual groups which are way more publicly engaged than they have been some time past.

Islam and the Future of Tolerance: A Dialogue

During this discussion among a recognized atheist and a former radical, Sam Harris and Maajid Nawaz invite you to affix an urgently wanted dialog: Is Islam a faith of peace or battle? Is it amenable to reform? Why achieve this many Muslims appear interested in extremism? The authors exhibit how individuals with very various perspectives can locate universal flooring.

Extra info for Islamic Marketing: Understanding the Socio-Economic, Cultural, and Politico-Legal Environment (Management for Professionals)

Example text

Download PDF sample

Rated 4.80 of 5 – based on 9 votes